Thursday, May 26, 2011

Frost Design

Who is frost

The company frost*design was founded by Vince Frost who was originally from London and moved to Sydney, Australia. He now has office in both London and Sydney, with a Studio of 30 people who work across a variety of media and work for a variety of clients around the world.
The tea describes them self as problem solvers saying "solving problems is what we do best - listening getting to the heart of the problem and developing effective solutions that surprise and excite in equal measure."
Frost and his team have bought together art, commerce, design & advertising with their positive 'can do' approach. Their projects include TV graphics, books and magazines.
In 2006 Frost held an exhibition called Frost*Bite held at the Sydney Opera House, which accompanied by a book Frost*sorry trees.
Frost plays an active part in the community a talks at many conferences and with colleges around the world.

Achievements of Vince frost and Frost Advertising

Vince frost founder of frost advertising has had a major success in his career up to date. In 1996 he was awarded designer of the year and also was shortlisted for the BBC awards. He has also won 3 awards from the society for Environmental design. He has worked for clients such as The Independent Newspaper, Nike, D & D magazine ampersand, Warner music, Maquarie Bank and Sydney Dance Company. He has also created a book called sorry trees. This contained 500 pages of frosts work, which contained more than a decade award winning projects. Frost design also won several AGDA awards in 2006 and in 2007 was announced by Hotshop as the design studio of the year. Quote “there’s no doubting that frost design has contributed to raising the bar for design in this country”. Lately Frost design has worked for prestigious clients such as Qantas and continues to be a powerhouse in the design industry.

Frost* Design specialise in a variety of areas including advertising, digital design, fashion, graphic design, typography, promotional packages, signage and general interior design, wall features and structural art.

Frost* Design has a new style, a kind of different yet modern style that is demonstrated brilliantly throughout everything they produce. Their style is simple, clean and is surely seen around a lot these days.

Frost* Design have completed jobs with companies such as QANTAS, Redfern, a number of cookbooks such as Salade by Damien Pignolet (French), INDIA by Pushpesh Pant (Indian Recipe Book).

Frost* Design has also designed online material, including the online banners for the first reloadable prepaid credit card in Australia, available through myspace in conjunction with ANZ and Visa. The online QANTAS Annual Report, Futuretainment, International School of Colour and Design website and advertising for Gungog Film Festival.

Frost* Design have also opened a new safe sex campaign for Aids Council NSW (ACON)

Frost* Design have also completed jobs such as adverts for Futu Magazine, MonumeNTal Television Commercial, Sydney Dance Company poster for INUK2, The Alphabet Foundation website, QVB posters, Sheesham and Lotus Album cover, Spirit of Youth Awards television commercials and posters, Café Sydney Website, Kakadu National Park website, Venice Biennale Exhibition and much much more.

Industrial Light and Magic

Industrial Light and Magic

Industrial Light and Magic have had many achievements and received many awards over the years for their outstanding visual effects in many of the films we all know and love.

Their greatest achievements and milestones include:

The resurrection of VistaVision (a higher resolution, widescreen variant of the 35mm motion picture film format, created by engineers at Paramount Pictures in 1954); first use of a motion control camera in Star Wars Episode IV: A New Hope in 1975.

In 1982 ILM created the first completely computer-generated sequence – the Genesis sequence in Star Trek II: The Wrath of Khan.

In 1985 ILM created “the stained glass man” in Young Sherlock Holmes, the first completely computer-generated character.

In 1988 the first morphing sequence was created for the film Willow.

In 1989 the first computer-generated 3D character – the pseudopod in The Abyss – was created.

In 1991 the T-1000 in Terminator 2: Judgment Day was created – it was the first partially computer-generated main character.

In 1992 the texture of human skin was computer-generated in the film Death Becomes Her, for the first time.

In 1993 ILM used digital technology for the first time to create a complete and detailed living creature – the dinosaurs in Jurassic Park.

In 1995 the first fully synthetic speaking computer-generated character, with a distinct personality and emotion, to take a leading role in the film Casper; the first computer-generated photo-realistic hair and fur (used for the digital lion and monkeys) in Jumanji. In the same year, ILM were the first to put visual effects for live-action sequence into a 2D cartoon in Balto.

In 1996, ILM created the first completely computer-generated main character – Draco in Dragonheart.

In 1999, Imhotep in The Mummy was created – it was the first computer-generated character to have a full human anatomy.

In 2003, ILM used the most extensive projects and animation techniques yet to create a large, human-like, green monster in Hulk.

In 2006, ILM used the iMocap system in the creation of Davy Jones and the ship’s crew in the film Pirates of the Caribbean: Dead Man’s Chest.

In 2011 the film Rango was created – it was the first film animated completely by ILM.

ILM were nominated for Best Visual Effects for many years in the Academy Awards, the British Academy Awards and the Emmy Awards.

2009 – Nominations for Star Trek and Harry Potter and the Half Blood Prince

2008 – Nominations for Indiana Jones and the Kingdom of the Crystal Skull and Iron Man.

2007 – Nominations for Transformers and Pirates of the Caribbean: At World’s End.

2006 – Received awards for Pirates of the Caribbean: Dead Man’s Chest.

2005 – Nominations for the Chronicles of Narnia and War of the Worlds.

2004 – Nominations for Harry Potter and the Prisoner of Azkaban.

2003 – Nominations for Master and Commander: The Far Side of the World and Pirates of the Caribbean: The Curse of the Black Pearl.

2002 – Nominations for Harry Potter and the Chamber of Secrets, Gangs of New York, Minority Report, and Star Wars: Episode II “Attack of the Clones”.

2001 – Nominations for A.I. Artificial Intelligence.

2000 – Nomination and award for The Perfect Storm.

1999 – Nominations for Sleepy Hollow, Star Wars: Episode I “The Phantom Menace” and The Mummy.

1998 – Nomination for Mighty Joe Young and award for Saving Private Ryan.

1997 – Award for Men In Black and nomination for The Lost World: Jurassic Park

1996 – Nominations and award for Dragonheart and Twister.

1994 – Nominations and awards for Forrest Gump and The Mask.

1993 – Received awards for Jurassic.

1992 – Received awards for Death Becomes Her.

1991 – Nominations for Hook and Backdraft; awards for Terminator II: Judgment Day.

1989 – Awards and nomination for Back To The Future Part II and The Abyss.

1988 – Awards and nomination for Who Framed Roger Rabbit and Willow.

1987 – Received awards for Innerspace and The Witches of Eastwick

1985 – Nominations and awards for Young Sherlock Holmes, Ewoks: The Battle for Endor, Back to the Future and Cocoon.

1984 – Received awards for The Ewok Adventure and Indiana Jones & The Temple of Doom.

1983 – Received awards for Return of the Jedi.

1982 – Nomination and awards for ET and Poltergeist.

1981 – Nomination for Dragonslayer.

1980 – Award for Emperor Strikes Back

1977 – Award for Star Wars.

ILM was created by George Lucas to provide visual effects for his first Stars wars movie Episode IV – A new hope (1977). In the production the Dykstraflex motion control camera system was created and used. This system facilitated the compositing of numerous elements, this system revolutionized the visual effect field. Since then ILM has created visual effects for close to 300 films, including the entire Star Wars saga, The Abyss, Indiana Jones series, Harry Potter series, Jurassic Park series, Back to the Future trilogy, a few of the Star Trek films, Ghostbusters II, Who Framed Roger Rabbit, Pirates of the Caribbean series, the entire Terminator sequels, Transformers films, the Men in Black series, and also provided some work for Avatar. ILM also collaborates with Steven Spielberg on most films that he directs and/or produces.

ILM were also the first visual effects company to create entire computer generated characters. The films included Young Sherlock Holmes, The Abyss, Terminator 2: Judgment Day and Jurassic Park. They also created life like distortions of the human body in Death Becomes Her and The Mask which made way to digital breakthroughs in the films The Perfect Storm, Twister, Star Wars: Episode I -The Phantom Menace and on to modern blockbusters like Avatar and Star Trek, Transformers, Pirates of the Caribbean and Iron Man films.

Additionally, the ILM has created less noticeable effects in productions such as Schindler's List, Forrest Gump, Snow Falling on Cedars, Magnolia, and some Woody Allen films. This includes widening streets, digitally adding more extras to a shot, and inserting the film's actors into famous photos.

With its many technical and creative innovations, ILM has helped develop the evolution of visual effects and set the standard.

Wednesday, May 25, 2011

The Chopping Block

The Chopping Block is an award winning design agency, known for their visually appealing, cutting edge websites. The agency was founded in 1996 in New York, by Cooper Union graphic design graduates Tom Romer, Mike Essl, Matthew Richmond and Rob Reed, when the founders decided to make a company which collaborated all their different talents with all their clients sourced from freelancing. The company has now expanded to at least 9 team members- as well as the designers there are project managers and design technologists. All the team have formal university educations- it is preferred by the company as this way makes the company more credible. The Chopping Block is known mostly for their websites, but they also do print work, corporate identity, and also have an online store which sells t-shirts with their designs on them.


- Chop Shop Merch:
It is their main product sold online. The inspiration for their work is all things nerdy or geeky, which can be defined by the obsessive nature of our culture rather than simply appealing to math and programming nerds.

- Consolidated Theaters:
We asked to rebrand the website with an elegant Hawaiian feel to it that doesn't come across to the average person as too over-priced.

- Me Ra Koh
Is a photographer on a mission to empower women through her images. Chopping Block created a simple but elegant Wordpress themed website for her, also with a simple identity.

- Phish Festival: "Save The Date"
Is an interactive website for the band Phish. It was done by creating an open map of the US and as each state was eliminated in the running for the band to play there, each state would be removed in a random and bizarre occurrence.

- Rachael Ray
Created a website that combined all things Rachael Ray into one go-to site.

Created a game for the TV series, from one of the episodes "ten Items or Less". The game involves the latest programming 3D technology from Flash called Papervision, simulating a real life grocery isle and turkey bowling.

- They Might Be Giants
US band, created the theme and album cover for their first album "NO". They also created an interactive CD/ROM for the band.

- The Happiness Project
Website designed for Gretchen Rubin as an upgrade from her blog to put her theories into practice.

other clients and portfolio pieces have been:
Dilbert Identity: United Media
Qelavi Identity
Climate Central

The chopping block manage their own website utilizing a large amount of JavaScript to create an interactive website. Giving viewers the option to view their portfolio and their future projects. The chopping block also have their own blog linked to this page. Here they talk about their work as well as several other topics even some not related to design.

They also have their own online store where viewers can purchase any poster or print design shown. The chopping block helped with the design of websites such as Consolidated theatres, Me Ra Koh photography, Phish, Rachael Ray and many more. Their goal is to continually push the boundaries of interactive web.
The Chopping Block Design Studio which was established in 1996 relocated from their original location after September 11, to their current site in Broadway.

With a team of dynamic designers or design technologists as they call themselves, they create web sites with an unusual twist, advertising, brand identities, kiosk applications, print projects. Along with these design elements they also have a Chop Shop where they sell some of their creative work (this work manifests itself as t-shirts, typefaces, mugs and prints of their designs).

Being a fully serviced graphic design studio they have created unusual web sites for bands like Phish, Dave Matthews Band and They Might Be Giants and cutting edge interface design and programming such as creating a new online player for X Satellite Radio.

My Opinion
The Chopping Block Design Studio has a very unique way of creating web designs that are very interactive, they are hard to navigate around until you get used to them. Some of their work in their portfolio is very creative whilst other work obviously suits the clients. Their book covers show a depth of the designers ability to think outside the box and their t-shirts (yes I would actually wear some of their t-shirts) show a fun and unusual bent to them.

Thursday, May 19, 2011

Intellectual Property Quizz

Ansel Adams

Born on the 20th February 1902, in San Francisco and died 82 years later on 22nd April 1984 in Monterey, California. Adams first interest was in music and he was a pianist before he became a photographer and an environmentalist.
Adams came from a conservative family both socially and emotionally causing him to be naturally shy, he had problems fitting in school mostly caused by the events of the earthquake in 1906 which left him with a broken nose which was a distinct feature of his entire life.
He became interested in photography when he first visited Yosemite National Park in 1916. Music influenced Adams photography greatly as it taught him to have substance, discipline, and structure. He loved nature and spent a lot of time exploring his surroundings.
In 1928 he married Virginia Best in Yosemite and had two children, during this time he lived in Yosemite and took many pictures of Yosemite National Park. He was encouraged immensely to pursue photography by Paul Strand, Adams work were based on landscapes and Nature.
Adams invented a method called the zone, which helped him divide the light of a scene into different zones. By doing this it allowed him to separate black and white and blend grey to give him his desired effect on his pictures.

Ansel Adams is best known for his black and white photographs of the American west. He is also known for developing the zone system. The zone system was a way of determining the proper exposure and adjusting the contrast of a final print. It is a way concluding the development and control for black and white in a photograph using 9 different variations of shade varying from black to white. These are called zones.

Ansel had a different way of looking at the process of taking photographs. One of his mottos was “as far as photographs are concerned beauty comes first”. He also advocated the idea of visualisation, which is seeing a photo in the minds eye before taking the photo in achieving all together unity and aethetics. Ansel has also received many awards including a doctor of arts from Harvard and Yale. He has recently been inducted into the California Hall of Fame. Some of his photographs such as the Yosemite national park images are one of the most recognisable pictures in the world today.

Animal Logic

Animal Logic was established in 1991, it quickly earned a reputation as on the worlds leading design, visual effects and animation companies. Animal logic continues to produce award-winning work for a diverse, international clientele, with studios in Sydney Australia and an office in Los Angeles California.

Animal logic has worked successfully with leading advertising agencies and television commercial directors which enabled Animal logic to expand into feature film work including, Babe, The Matrix, 300 and culminating in the release of Australia’s first digital animated feature Happy Feet.

Animal logic has done a lot of ads, some you might recognise as the Optus ad, the target colours ad, Honda jazz ad, Mars bar ad, Pure blonde ads, Carlton draught and Toohey’s ads. Animal logic is famous for their digital animation; I guess it’s why they are as famous and popular as they are. If I were to choose a company to do digital animation or commercials I would defiantly recommend animal logic.

Not only does the company Animal Logic have a vast client base throughout the world they also have a long history of developing and supporting software products. They have created and built on software products such as Mayaman, Maxman, Softman, PRman. By developing these programs and software animal logic has made 3D programs and software available to not only big businesses but one-man businesses from home.

Animal Logic has worked on many high end visual effects for commercials and television programs. They have worked and designed projects for clients such as Cartoon Network and Spicks and Specks they have worked on the award winning film Happy Feet. In November 2009 Animal Logic ranked 447 in the Top500 super computer sites.

Animal Logic's online presence is wide and varied. Information found on Wikipedia is the same as what is provided on their own website. Contact information is provided on the Fox Studios Australia website; filmography is listed on the Internet Movie Database (IMDB); and they have accounts for people to follow on Twitter, Facebook and LinkedIn.

Their own website is quite impressive. It is a Flash based site with stills from movies and commercials they have made looping on the background; is quite interactive (particularly in the section where you can 'meet' some of the people who work there) and has a lot of images, film clips and information about the movies, commercials, designs, jobs and products (software) they develop.

Their style, based on their portfolio, is impressive, varied, interesting and memorable. Their work is different and 'outside the box' which is why is it is memorable, although most people would never have heard of them.

Animal Logic has several studios in Sydney, Los Angeles and Santa Monica.

Their work targets several different audiences from children with films such as happy feet, babe and legend of the guardians to adults with films such as 300, 28 weeks later and world trade center. It is hard to develop a single opinion on them as if there is something you don't like made by them then there will most certainly be something else that you would like. This is a result of several unique advertisements and filming effects that adhere to everyone's likes and interests.


Walter Gropius was the man who founded the Bauhaus School in 1919 and was director until he stood down in 1928, when Hannes Meyer became director. He was fired in 1930, and replaced by Ludwig Mies van der Rohe, who was director until the schools close in 1933.

Gropius was born in 1883 in Berlin. He studied architecture from 1903 until 1907. After this he worked in Peter Behrens' practice until 1910 when he opened his own. Around this time he became a member of the Deutscher Werkbund, a group whose aim was to promote creativity in design. He founded the Bauhaus School in 1919 and was director until 1927. He stayed in Europe and England until moving to America in 1937 to take up a teaching position at Harvard. In 1938 he opened a joint practice with Marcel Breuer. He died in Boston in 1969.

Meyer was born in 1889 in Switzerland. he took over as director of the Bauhaus school in 1928, and it was under his Communist beliefs and influence that many of the students followed, thus bringing unwanted political attention to the school. He was fired as director in 1930 by the Mayor of Dessau. After his sacking, he and several students formed a group whose projects included architectual structures and urban planning projects. He travelled a lot after this group was also forced to quit, but returned to Switzerland where he died in 1954.

Mies was born in 1886 in Germany. Before opening his own practice in 1912 he worked for several years at the practice of Peter Behrens, and studied his craft. He designed many buildings, including skyscrapers. He became the director of the Bauhaus School in 1930 and stayed on until the school was forced to close in 1933 by the new German Nazi Government. In 1937 he moved to Chicago where he became the head of Architecture at the Illinois Institute of Technology. He also later designed this Institutes new campus, as well as many structures in his style of open space, steel and glass. He died in Chicago in 1969.