Thursday, May 26, 2011

Frost Design

Who is frost

The company frost*design was founded by Vince Frost who was originally from London and moved to Sydney, Australia. He now has office in both London and Sydney, with a Studio of 30 people who work across a variety of media and work for a variety of clients around the world.
The tea describes them self as problem solvers saying "solving problems is what we do best - listening getting to the heart of the problem and developing effective solutions that surprise and excite in equal measure."
Frost and his team have bought together art, commerce, design & advertising with their positive 'can do' approach. Their projects include TV graphics, books and magazines.
In 2006 Frost held an exhibition called Frost*Bite held at the Sydney Opera House, which accompanied by a book Frost*sorry trees.
Frost plays an active part in the community a talks at many conferences and with colleges around the world.

Achievements of Vince frost and Frost Advertising

Vince frost founder of frost advertising has had a major success in his career up to date. In 1996 he was awarded designer of the year and also was shortlisted for the BBC awards. He has also won 3 awards from the society for Environmental design. He has worked for clients such as The Independent Newspaper, Nike, D & D magazine ampersand, Warner music, Maquarie Bank and Sydney Dance Company. He has also created a book called sorry trees. This contained 500 pages of frosts work, which contained more than a decade award winning projects. Frost design also won several AGDA awards in 2006 and in 2007 was announced by Hotshop as the design studio of the year. Quote “there’s no doubting that frost design has contributed to raising the bar for design in this country”. Lately Frost design has worked for prestigious clients such as Qantas and continues to be a powerhouse in the design industry.

Frost* Design specialise in a variety of areas including advertising, digital design, fashion, graphic design, typography, promotional packages, signage and general interior design, wall features and structural art.

Frost* Design has a new style, a kind of different yet modern style that is demonstrated brilliantly throughout everything they produce. Their style is simple, clean and is surely seen around a lot these days.

Frost* Design have completed jobs with companies such as QANTAS, Redfern, a number of cookbooks such as Salade by Damien Pignolet (French), INDIA by Pushpesh Pant (Indian Recipe Book).

Frost* Design has also designed online material, including the online banners for the first reloadable prepaid credit card in Australia, available through myspace in conjunction with ANZ and Visa. The online QANTAS Annual Report, Futuretainment, International School of Colour and Design website and advertising for Gungog Film Festival.

Frost* Design have also opened a new safe sex campaign for Aids Council NSW (ACON)

Frost* Design have also completed jobs such as adverts for Futu Magazine, MonumeNTal Television Commercial, Sydney Dance Company poster for INUK2, The Alphabet Foundation website, QVB posters, Sheesham and Lotus Album cover, Spirit of Youth Awards television commercials and posters, Café Sydney Website, Kakadu National Park website, Venice Biennale Exhibition and much much more.

Industrial Light and Magic

Industrial Light and Magic

Industrial Light and Magic have had many achievements and received many awards over the years for their outstanding visual effects in many of the films we all know and love.

Their greatest achievements and milestones include:

The resurrection of VistaVision (a higher resolution, widescreen variant of the 35mm motion picture film format, created by engineers at Paramount Pictures in 1954); first use of a motion control camera in Star Wars Episode IV: A New Hope in 1975.

In 1982 ILM created the first completely computer-generated sequence – the Genesis sequence in Star Trek II: The Wrath of Khan.

In 1985 ILM created “the stained glass man” in Young Sherlock Holmes, the first completely computer-generated character.

In 1988 the first morphing sequence was created for the film Willow.

In 1989 the first computer-generated 3D character – the pseudopod in The Abyss – was created.

In 1991 the T-1000 in Terminator 2: Judgment Day was created – it was the first partially computer-generated main character.

In 1992 the texture of human skin was computer-generated in the film Death Becomes Her, for the first time.

In 1993 ILM used digital technology for the first time to create a complete and detailed living creature – the dinosaurs in Jurassic Park.

In 1995 the first fully synthetic speaking computer-generated character, with a distinct personality and emotion, to take a leading role in the film Casper; the first computer-generated photo-realistic hair and fur (used for the digital lion and monkeys) in Jumanji. In the same year, ILM were the first to put visual effects for live-action sequence into a 2D cartoon in Balto.

In 1996, ILM created the first completely computer-generated main character – Draco in Dragonheart.

In 1999, Imhotep in The Mummy was created – it was the first computer-generated character to have a full human anatomy.

In 2003, ILM used the most extensive projects and animation techniques yet to create a large, human-like, green monster in Hulk.

In 2006, ILM used the iMocap system in the creation of Davy Jones and the ship’s crew in the film Pirates of the Caribbean: Dead Man’s Chest.

In 2011 the film Rango was created – it was the first film animated completely by ILM.

ILM were nominated for Best Visual Effects for many years in the Academy Awards, the British Academy Awards and the Emmy Awards.

2009 – Nominations for Star Trek and Harry Potter and the Half Blood Prince

2008 – Nominations for Indiana Jones and the Kingdom of the Crystal Skull and Iron Man.

2007 – Nominations for Transformers and Pirates of the Caribbean: At World’s End.

2006 – Received awards for Pirates of the Caribbean: Dead Man’s Chest.

2005 – Nominations for the Chronicles of Narnia and War of the Worlds.

2004 – Nominations for Harry Potter and the Prisoner of Azkaban.

2003 – Nominations for Master and Commander: The Far Side of the World and Pirates of the Caribbean: The Curse of the Black Pearl.

2002 – Nominations for Harry Potter and the Chamber of Secrets, Gangs of New York, Minority Report, and Star Wars: Episode II “Attack of the Clones”.

2001 – Nominations for A.I. Artificial Intelligence.

2000 – Nomination and award for The Perfect Storm.

1999 – Nominations for Sleepy Hollow, Star Wars: Episode I “The Phantom Menace” and The Mummy.

1998 – Nomination for Mighty Joe Young and award for Saving Private Ryan.

1997 – Award for Men In Black and nomination for The Lost World: Jurassic Park

1996 – Nominations and award for Dragonheart and Twister.

1994 – Nominations and awards for Forrest Gump and The Mask.

1993 – Received awards for Jurassic.

1992 – Received awards for Death Becomes Her.

1991 – Nominations for Hook and Backdraft; awards for Terminator II: Judgment Day.

1989 – Awards and nomination for Back To The Future Part II and The Abyss.

1988 – Awards and nomination for Who Framed Roger Rabbit and Willow.

1987 – Received awards for Innerspace and The Witches of Eastwick

1985 – Nominations and awards for Young Sherlock Holmes, Ewoks: The Battle for Endor, Back to the Future and Cocoon.

1984 – Received awards for The Ewok Adventure and Indiana Jones & The Temple of Doom.

1983 – Received awards for Return of the Jedi.

1982 – Nomination and awards for ET and Poltergeist.

1981 – Nomination for Dragonslayer.

1980 – Award for Emperor Strikes Back

1977 – Award for Star Wars.

ILM was created by George Lucas to provide visual effects for his first Stars wars movie Episode IV – A new hope (1977). In the production the Dykstraflex motion control camera system was created and used. This system facilitated the compositing of numerous elements, this system revolutionized the visual effect field. Since then ILM has created visual effects for close to 300 films, including the entire Star Wars saga, The Abyss, Indiana Jones series, Harry Potter series, Jurassic Park series, Back to the Future trilogy, a few of the Star Trek films, Ghostbusters II, Who Framed Roger Rabbit, Pirates of the Caribbean series, the entire Terminator sequels, Transformers films, the Men in Black series, and also provided some work for Avatar. ILM also collaborates with Steven Spielberg on most films that he directs and/or produces.

ILM were also the first visual effects company to create entire computer generated characters. The films included Young Sherlock Holmes, The Abyss, Terminator 2: Judgment Day and Jurassic Park. They also created life like distortions of the human body in Death Becomes Her and The Mask which made way to digital breakthroughs in the films The Perfect Storm, Twister, Star Wars: Episode I -The Phantom Menace and on to modern blockbusters like Avatar and Star Trek, Transformers, Pirates of the Caribbean and Iron Man films.

Additionally, the ILM has created less noticeable effects in productions such as Schindler's List, Forrest Gump, Snow Falling on Cedars, Magnolia, and some Woody Allen films. This includes widening streets, digitally adding more extras to a shot, and inserting the film's actors into famous photos.

With its many technical and creative innovations, ILM has helped develop the evolution of visual effects and set the standard.

Wednesday, May 25, 2011

The Chopping Block

The Chopping Block is an award winning design agency, known for their visually appealing, cutting edge websites. The agency was founded in 1996 in New York, by Cooper Union graphic design graduates Tom Romer, Mike Essl, Matthew Richmond and Rob Reed, when the founders decided to make a company which collaborated all their different talents with all their clients sourced from freelancing. The company has now expanded to at least 9 team members- as well as the designers there are project managers and design technologists. All the team have formal university educations- it is preferred by the company as this way makes the company more credible. The Chopping Block is known mostly for their websites, but they also do print work, corporate identity, and also have an online store which sells t-shirts with their designs on them.


- Chop Shop Merch:
It is their main product sold online. The inspiration for their work is all things nerdy or geeky, which can be defined by the obsessive nature of our culture rather than simply appealing to math and programming nerds.

- Consolidated Theaters:
We asked to rebrand the website with an elegant Hawaiian feel to it that doesn't come across to the average person as too over-priced.

- Me Ra Koh
Is a photographer on a mission to empower women through her images. Chopping Block created a simple but elegant Wordpress themed website for her, also with a simple identity.

- Phish Festival: "Save The Date"
Is an interactive website for the band Phish. It was done by creating an open map of the US and as each state was eliminated in the running for the band to play there, each state would be removed in a random and bizarre occurrence.

- Rachael Ray
Created a website that combined all things Rachael Ray into one go-to site.

Created a game for the TV series, from one of the episodes "ten Items or Less". The game involves the latest programming 3D technology from Flash called Papervision, simulating a real life grocery isle and turkey bowling.

- They Might Be Giants
US band, created the theme and album cover for their first album "NO". They also created an interactive CD/ROM for the band.

- The Happiness Project
Website designed for Gretchen Rubin as an upgrade from her blog to put her theories into practice.

other clients and portfolio pieces have been:
Dilbert Identity: United Media
Qelavi Identity
Climate Central

The chopping block manage their own website utilizing a large amount of JavaScript to create an interactive website. Giving viewers the option to view their portfolio and their future projects. The chopping block also have their own blog linked to this page. Here they talk about their work as well as several other topics even some not related to design.

They also have their own online store where viewers can purchase any poster or print design shown. The chopping block helped with the design of websites such as Consolidated theatres, Me Ra Koh photography, Phish, Rachael Ray and many more. Their goal is to continually push the boundaries of interactive web.
The Chopping Block Design Studio which was established in 1996 relocated from their original location after September 11, to their current site in Broadway.

With a team of dynamic designers or design technologists as they call themselves, they create web sites with an unusual twist, advertising, brand identities, kiosk applications, print projects. Along with these design elements they also have a Chop Shop where they sell some of their creative work (this work manifests itself as t-shirts, typefaces, mugs and prints of their designs).

Being a fully serviced graphic design studio they have created unusual web sites for bands like Phish, Dave Matthews Band and They Might Be Giants and cutting edge interface design and programming such as creating a new online player for X Satellite Radio.

My Opinion
The Chopping Block Design Studio has a very unique way of creating web designs that are very interactive, they are hard to navigate around until you get used to them. Some of their work in their portfolio is very creative whilst other work obviously suits the clients. Their book covers show a depth of the designers ability to think outside the box and their t-shirts (yes I would actually wear some of their t-shirts) show a fun and unusual bent to them.

Thursday, May 19, 2011

Intellectual Property Quizz

Ansel Adams

Born on the 20th February 1902, in San Francisco and died 82 years later on 22nd April 1984 in Monterey, California. Adams first interest was in music and he was a pianist before he became a photographer and an environmentalist.
Adams came from a conservative family both socially and emotionally causing him to be naturally shy, he had problems fitting in school mostly caused by the events of the earthquake in 1906 which left him with a broken nose which was a distinct feature of his entire life.
He became interested in photography when he first visited Yosemite National Park in 1916. Music influenced Adams photography greatly as it taught him to have substance, discipline, and structure. He loved nature and spent a lot of time exploring his surroundings.
In 1928 he married Virginia Best in Yosemite and had two children, during this time he lived in Yosemite and took many pictures of Yosemite National Park. He was encouraged immensely to pursue photography by Paul Strand, Adams work were based on landscapes and Nature.
Adams invented a method called the zone, which helped him divide the light of a scene into different zones. By doing this it allowed him to separate black and white and blend grey to give him his desired effect on his pictures.

Ansel Adams is best known for his black and white photographs of the American west. He is also known for developing the zone system. The zone system was a way of determining the proper exposure and adjusting the contrast of a final print. It is a way concluding the development and control for black and white in a photograph using 9 different variations of shade varying from black to white. These are called zones.

Ansel had a different way of looking at the process of taking photographs. One of his mottos was “as far as photographs are concerned beauty comes first”. He also advocated the idea of visualisation, which is seeing a photo in the minds eye before taking the photo in achieving all together unity and aethetics. Ansel has also received many awards including a doctor of arts from Harvard and Yale. He has recently been inducted into the California Hall of Fame. Some of his photographs such as the Yosemite national park images are one of the most recognisable pictures in the world today.

Animal Logic

Animal Logic was established in 1991, it quickly earned a reputation as on the worlds leading design, visual effects and animation companies. Animal logic continues to produce award-winning work for a diverse, international clientele, with studios in Sydney Australia and an office in Los Angeles California.

Animal logic has worked successfully with leading advertising agencies and television commercial directors which enabled Animal logic to expand into feature film work including, Babe, The Matrix, 300 and culminating in the release of Australia’s first digital animated feature Happy Feet.

Animal logic has done a lot of ads, some you might recognise as the Optus ad, the target colours ad, Honda jazz ad, Mars bar ad, Pure blonde ads, Carlton draught and Toohey’s ads. Animal logic is famous for their digital animation; I guess it’s why they are as famous and popular as they are. If I were to choose a company to do digital animation or commercials I would defiantly recommend animal logic.

Not only does the company Animal Logic have a vast client base throughout the world they also have a long history of developing and supporting software products. They have created and built on software products such as Mayaman, Maxman, Softman, PRman. By developing these programs and software animal logic has made 3D programs and software available to not only big businesses but one-man businesses from home.

Animal Logic has worked on many high end visual effects for commercials and television programs. They have worked and designed projects for clients such as Cartoon Network and Spicks and Specks they have worked on the award winning film Happy Feet. In November 2009 Animal Logic ranked 447 in the Top500 super computer sites.

Animal Logic's online presence is wide and varied. Information found on Wikipedia is the same as what is provided on their own website. Contact information is provided on the Fox Studios Australia website; filmography is listed on the Internet Movie Database (IMDB); and they have accounts for people to follow on Twitter, Facebook and LinkedIn.

Their own website is quite impressive. It is a Flash based site with stills from movies and commercials they have made looping on the background; is quite interactive (particularly in the section where you can 'meet' some of the people who work there) and has a lot of images, film clips and information about the movies, commercials, designs, jobs and products (software) they develop.

Their style, based on their portfolio, is impressive, varied, interesting and memorable. Their work is different and 'outside the box' which is why is it is memorable, although most people would never have heard of them.

Animal Logic has several studios in Sydney, Los Angeles and Santa Monica.

Their work targets several different audiences from children with films such as happy feet, babe and legend of the guardians to adults with films such as 300, 28 weeks later and world trade center. It is hard to develop a single opinion on them as if there is something you don't like made by them then there will most certainly be something else that you would like. This is a result of several unique advertisements and filming effects that adhere to everyone's likes and interests.


Walter Gropius was the man who founded the Bauhaus School in 1919 and was director until he stood down in 1928, when Hannes Meyer became director. He was fired in 1930, and replaced by Ludwig Mies van der Rohe, who was director until the schools close in 1933.

Gropius was born in 1883 in Berlin. He studied architecture from 1903 until 1907. After this he worked in Peter Behrens' practice until 1910 when he opened his own. Around this time he became a member of the Deutscher Werkbund, a group whose aim was to promote creativity in design. He founded the Bauhaus School in 1919 and was director until 1927. He stayed in Europe and England until moving to America in 1937 to take up a teaching position at Harvard. In 1938 he opened a joint practice with Marcel Breuer. He died in Boston in 1969.

Meyer was born in 1889 in Switzerland. he took over as director of the Bauhaus school in 1928, and it was under his Communist beliefs and influence that many of the students followed, thus bringing unwanted political attention to the school. He was fired as director in 1930 by the Mayor of Dessau. After his sacking, he and several students formed a group whose projects included architectual structures and urban planning projects. He travelled a lot after this group was also forced to quit, but returned to Switzerland where he died in 1954.

Mies was born in 1886 in Germany. Before opening his own practice in 1912 he worked for several years at the practice of Peter Behrens, and studied his craft. He designed many buildings, including skyscrapers. He became the director of the Bauhaus School in 1930 and stayed on until the school was forced to close in 1933 by the new German Nazi Government. In 1937 he moved to Chicago where he became the head of Architecture at the Illinois Institute of Technology. He also later designed this Institutes new campus, as well as many structures in his style of open space, steel and glass. He died in Chicago in 1969.

Zoo Advertising

Zoo Advertising has been around for over 10 years, working out of their Canberra based studios.
The team of designers have quite a number of years experience working in the Graphics Industry.
Although there isn't a lot of information about the formation of the studio their web site is beautifully produced, with a finish that keeps you going back and looking for more within it.
Their portfolio of work is very impressive and the quality of the work is very clean and attractive. They offer skills of design, branding, web design and corporate image. Their logos and poster work are exceptional and very creative. There work also includes interior design work as well as work that is seen outdoors (such as banners and posters), one of the designers has also created his own clothing brand (Spader) where he incorporates many of his designs.
Much of the work the agency does stems from local and federal government agencies although it is not limited to this area.
The design team has a vision of where they want to be in the now and in the future and they do this by keeping abreast with current trends and having a dynamic team of creative minds who want the best for their clients.

My opinion
Zoo Advertising has a very classy, clean style, their work is beautiful in its simplicity when required but can also be out their and innovative. I love their logo work because of its use of simple typography rather than clutter with images and they seem to be really in tune with the clients needs.

Wednesday, May 18, 2011

Attempts of typographic tutorials

Above was the first attempt. I found the tutorial very confusing, and added to the fact that I really don't use photoshop enough to honestly get through a tutorial such as this. I would like to go back and attempt do this again to completion once I get more experience.

I had fun doing this and enjoyed getting to completion with it. I showed it to my kids and they thought it was cool and looked like jelly.

This textile tutorial I enjoyed because I could see possibilities using different textures and words, I could also see how I could introduce this into my quilts and designs.

Wednesday, May 11, 2011

Joshua Davis

Joshua Davis is a New York based artist, designer, and technologist. He produces both public and private work for companies, collectors, and institutions.
Since 1995, Davis has been using technology and computers as a medium to create infinitely interesting projects, and he also utilized Chaos Theory () to establish a new, unique perspective on visual communication and creative expression which had been an otherwise unexplored area in graphic design.

Davis was strongly influenced by abstract expressionist Jackson Pollock, and incorporated Pollock's random technique of splattering paint and other items across large canvases into his coding. He was also influenced by his love of classic video games, such as Space Invaders.

In 1995 at the Pratt Institute David began to delve into HTML, working under Thomas Noller, and afterwards began to experiment with Macromedia Flash and ActionScript programming. Davis' work became influential in graphic and web design in the Y2K era.

In January 2001, Davis posted an autobiography in which revealed subjects on his personal life in the NYC art/club scene in the early 90's, his drug addiction and how he overcame it to pursue his goal of being a full time artist. He aspired to be a writer and illustrator of children's books.

From 1998-2001, Davis worked with the web production company Kioken. When the company folded, he became an independent web designer and artist.

In 2002 Joshua Davis teamed up with developer Brandon Hall to form a media development studio, The Department of Notations Studios. It was disbanded in 2006, but despite this Davis and Hall continue to collaborate on various projects.

In 2003, Adam Jones from Tool asked him to take over their website. He designed an intro page, but the site has since been changed.

As of 2007, Davis resides in NY with his wife and daughter. He is a professor at the NY School of Arts, runs his own design studio, and continues to lecture and lead design workshops.

Joshua Davis STYLE is well known for his computational, generative-art known as Dynamic Abstraction. “ Most of his designs are generated with mediums like Flash and Illustrator. His unique style has a flavor of randomness. “Working this way allows me to generate an infinite number of compositions. I set the boundaries and the rules, but whatever comes out at the end is a surprise. It could look cool. It could fail. It could be life-changing.” (-Joshua Davis, 2007, interview).

Operates -Joshua’s designs have taken him around the world as well as speaking at conferences and workshops, creating his own projects and as a professor at the School of visual Arts in New York City.

Davis has become a best selling author to “Flash to the core: An interactive Sketchbook”. One of Joshua’s more conceptual projects is “” this website show cases the works in a unity way, The art work moulds itself together with every piece added as you scroll through the pages.


If you have a love of illustrative art Joshua Davis is definitely an artist to look up to. His art has a unique randomness that is very appealing. You can see a lot of his work on Brands such as TOOL, BMW, Canon, Universal Records and many more.


Joshua Davis has a very distinct abstract vector based style using geometric shapes along with the more commonly seen vector swirls and swishes. Joshua's artwork has that strong vector look using blends of colours to achieve extra dimensions to his work.
His design work appears on home decorating items such as bed linen, cushions, dinnerware and personal items such as backpacks and notebooks.
  • Joshua describes his work as being "dynamic abstraction".
  • Joshua sometimes calls his work a "beautiful accident waiting to happen".
His style may not appeal to everyone as it is a very abstract style, with colours not necessarily harmonious with one another.

I personally don't mind some of his work, but I think that you would have to use it and view sparingly as it is very strong. On the other hand his work has obviously been emulated often so there is a flood of similar style art on offer around the world.
I enjoy the blends of colours and the combinations of colours that he uses. He really shows what you can do with colour when you don't restrict yourself to any rules.

Recreated Poster - Universe & Truth

Web Designs That I Like And Dont Like

I like this site once again because of its simplicity and style. The imagery is enough of a drawcard to make you want to explore the site further. Maybe simple is best.

I really like the look of this site, the colours used are so attractive that it draws you in. However I think I would change the type font to something more classy than what has been used.
I really like this site because of its simplicity but functionality of the site. Its clean and crisp and does the job with style and grace.
I like this web site for its class and elegance. The whole site just seems to say come and look at what I have on display. It shows that Blake has put a lot of thought into what he wants from the web site and I think that he has really achieved this.
This web site to me is rather boring, its if he didn't want to spend any time making it look attractive, maybe he just thought keeping it basic would do the job.

I like this web site because it is clean simple and fun. The artist has made this a simple site to use but has added a touch of playfulness in the artwork that he has chosen.

Friday, May 6, 2011

City Park Hotel

RE: Proposed DL Brochure

Mrs Tanya Greentree

Dear Tanya
I have some concerns about the quality of the information you have provided for the use in the brochure that you are getting designed.
  • Their is an excessive amount of information that you are requiring to be added to the brochure, and the information has numerous spelling errors in it. Would you like me to edit the copy and also reduce the amount of information that it contains.
  • The quality of the photos and images will impede the overall appearance once printed. To alleviate this new images can be taken to ensure a better quality.
  • How many images do you require in the brochure as too many will make the brochure look to busy and detract from the information that needs to be on the brochure.
  • Is the map to be included in this brochure, once again the quality of the map will need to addressed prior to use.
  • I also need to discuss copyright requirements with regards to the use of the photos that you are providing and whether they meet all the requirements for usuage.
If you could get back to me regarding these concerns, it would be greatly appreciated.


Wednesday, May 4, 2011

William Caslon


In 1716 he built his own type foundary in London, which produced some 16 years later his most famous typeface Caslon. He first started out in his business as an engraver of gunlocks and barrels and as a bookbinders tool cutter. He later established contact and encouragement through the printers William Bowyer and John Watts that lead to cutting type punches for various presses London.

In 1720 he designed an “English Arabic” typeface used in the New Testament. Soon after in 1722 he released his first typefaces, which were based on seventeenth century Dutch old style designs and were used extensively in England because of their practicality. 1726 was when the typeface Caslon was first used and soon after it’s release he received loans and sufficient trade, which enabled him to complete the setup of his foundary. Up until the 1780’s there were few books that weren’t printed in one of his typefaces.

In 1735 his typefaces spread all over Europe and American colonies that lead to the font being used to print the American Declaration of Independence. His son William Caslon II soon joined the company and in 1745 became partner and took over the family business after his death.


William Caslon designed a number of serif typefaces in his lifetime, some of which are still used today. The first three fonts by William Caslon were Arabic, Hebrew and Koptic. He also designed typefaces such as Caslon 540, Caslon Bold, Caslon Old Face, Big Caslon, Caslon Open Face, Williams Caslon Text and most likely in any other that has the name ‘Caslon’ on it.

The United States Declaration of Independence was set in Caslon type, which would have to be one of William Caslon’s greatest accomplishments.

The name ‘Caslon’ comes from the 18th Century typeface that was designed by William Caslon. This serif typeface was printed in the earliest English language texts and is also know to the typeface used for the New Yorker Magazine.

William Caslon’s typefaces immediately became popular and were used for many important printed works. Caslon’s type became so popular that the expression about the typeface choice, ‘when in doubt, use Caslon,’ came about.After William Caslon’s death in 1766, his typefaces fell out of favour but were revived in the 1840s, some of which are widely used today.


William Caslon was born in 1692 in cradley, Worcestershire, England. In 1706 at the age of 13 he began a seven-year apprenticeship as an engraver with a London harness marker. In 1716 he became a self-employed engraver of gunlocks and barrels, and as a bookbinders tool cutter. In 1721 the society for promoting Christian knowledge commissioned Caslon to cast Arabic alphabets where his font became an instant success. In around 1720 William Caslon founded a typeface foundry called the Caslon Foundry. That foundry became the leading English typeface foundry of the 18th and early 19th centuries. He died in 1766. Caslon is cited as the first original typeface of English origin.

Caslon’s font is characterized by its short ascenders and decenders, bracketed serifs, moderately high contrast, robust texture and moderate modulation of stroke. The Caslon’s typeface has become one of the most famous typefaces in the world today. The first copy of the declaration of independence was printed in Caslon. There are many typefaces that have been derived from Caslon’s font in existence. Caslon’s type is now considered a good, readable typeface for text.

Soap Creative

Soap Creative

Soap Creative is one of Australia's leading Digital Agencies. Soap Creative were named number Digital Agency by AdNews Magazine in 2010.

Soap started out with three guys sharing an office in 2002, and have since grown to company with over 50 staff members spread across offices in Sydney and Los Angeles.

Soap describe themselves as specializing in delivery innovative, hight creative ad strategy-focused campaigns across websites, games, content, social media, widgets, electronic direct mail, standard and rich media, viral and metrics and reporting.

Soap creative have clients that include Unilever brands LYNX, Streets, Bushells, Impulse as well as 3 Mobile, FOXTEL, 20th Century Fox, Activision and Marvel.

You could say that soap has a work hard play hard culture, their claim to fame is that they host weekly BBQs, take their entire team to remote locations for Skiing lessons. Each ember has a soap-o-hero alter ego which they get to choose and illustrate them and place on their business card. They say this is great for client meetings and pitches as it sets them apart from other agencies, it also creates a 'tribe" and creates unity among the staff. The culture of the soap-o-hero is extended through the office where they have different meeting rooms " the hall of justice", emergency meeting room " the scape pod" and mystery room "x".

Big gamers and at the moment have three active gaming clients activision, unilever and naughty dog.

This agency is absolutely amazing!

Soap Creative has had many clients over their nine years of business, including a vast collection of widely recognised companies such as 20th Century Fox, ABC New Media, Activision, Ben & Jerry’s, Dick Smith, Foxtel, KFC, Lynx and Marvel.

Soap Creative offer services in screen-based media such as websites, mobile phone applications, tools and games (including online and CD-Rom). This agency has also created tshirt prints for Bubble-O Bill, and a card game called the Meeting Game.

Their work is very clean and professional its very groovy and all the content that I have viewed has all been very awesome, I never felt negative when interacting or viewing the content it was very attention catching and fun.

The lynx content was a bit sexist however it is targeted towards men and sex does sell as there statistics show, I wasn’t offended it just didn’t hold my attention as the rest did.

They have many notorious clients and deal with a broad medium from games to videos and websites that are all targeted towards a variety of audiences.

Giambattista Bodoni

Giabattista Bodoni was born on the 16th February 1740 in Saluzzo, Piedmont Italy. He was the son of a printer. Bodoni had done his first studies at the Regio Collegio Saluzzese. He died on the 29 of November 1813 at the age of 73 in Parma, Italy.

Giabattista was known as an engraver, type designer, typographer, printer and publisher. By 1780s Giabattista designed a typeface called BODONI and it has been regarded as to be one of the first modern typefaces. He moved on to making another 2 main innovations in type design: he gave a vertical alignment to the sloped swellings in the bowls of the letters that derive from the down strokes in handwriting; he made all the horizontal serifs on the upper and lower parts of the letters very thin and uniform; and he increased the contrast between stems and serifs (Quoted-Art Encyclopedia- Grove Art, Oxford University Press). According to the Columbia Electronic encyclopedia Giabattista was regarded as one of the leaders in originating pseudoclassical typefaces.

At the age of 18, Giabattista moved to Rome and was employed as a typesetter at the Vatican's Propaganda Fide printing works; Giabattista had worked for the Vatican for almost 10 years. After battling Malaria, Bodoni was hired by the Duke Ferdinand of Bourbon - Parma to organise a printing house. This is where Bodoni got to work on a range of specimen books, which were very well received. Eventually Bodoni opened his own printing house called Officina Bodoni.

From 1768 Bodoni ran a printing house called Stamperia Reale, in Parma, Italy. After a while doing this he opened his own printing house called Officina Bodoni.

Bodoni's Internet presence is minimal. There is not a lot of extensive information about his life: some can be found on, and other typography websites. His fonts can be downloaded from sites such as,, and

Why and what made Bodoni famous
Whilst working in the Vatican's Propaganda Fide printing house in Rome, Bodoni impressed his superiors with a willingness to learn, he had a mastery of ancient languages and types.

Bodoni achieved an unprecedented level of technical refinement, allowing him to faithfully reproduce letterforms with very thin "hairlines".

Bodoni designed and personally engraved 298 typefaces.

Bodoni did away with old style letters and introduced a new clear simple type - the modern typeface. In his influential Manuale Tipografico of 1818, he laid down the four principles of type design, which were: regularity of chracters, cleanness, good taste and charm.

His master piece was Homer's Iliad.

Bodoni was the most successful early proponent of what is referred to as the "modern" typeface, distinguished by a strong contrast between thin and thick strokes.

His coldly elegant books where made to be admired for the typeface and layout and not to be studied or read. (Proof reading was not his strong point).
  • In his manuale tipografico (two volume works) contains about 142 roman alphabets, numerous script and exotic typefaces and a striking collection of flowers and ornaments.
  • Bodoni emphasized the use of good paper and strong ink.
Our opinions of Bodoni
Although Bodoni is regarded as a "modern typeface", I feel that Bodoni would be more suited to that of a display font and used sparingly. Although in saying this a combination of his typeface and ornaments would create a very clean piece of artwork.

I admire the use of thin and thick strokes throughout his type as I feel that this gives the type a unique definition.

Formal yet fun with thick and thin strokes.

Bodoni has created a classic type face with letters very thin and uniform; and he increased the contrast between stems and serifs.

HTML - Exercise

At last here is my attempt at learning HTML>

Tuesday, May 3, 2011

Bottle Poster Review

Skye: Poster makes a statement. Needs to focus on the difference between the authors message and the end users message. Make sure its legible from a distance and that all aspects can be seen. think about the overall concept and plan it. Be aware of plagiarism. Work out form vs function and have a good understanding of what you want to achieve. 60% form 40% function.

Ani: The right message comes across really well. The use of colour is done very creatively. Great use of type and the treatment that was used on it. It gives the message a strong feel and the important part of the message is really loud and strong. Footnote will draw you into the message if you want to read it. The hierachy is very well done and the overall balance is wonderful. 50% form 50% function.

Lea: Form and function are very strong, it has a strong aesthetic appearance. This poster addresses all the issues that the client would want in their poster. The use of green in the poster really leads us to think about the environment. Modifying the message so it looks right. 60% function 40% form.

Michelle: More function than form. The type used made the message loud and clear and maybe the use of a different font would change this aspect. Making a poster safe sometimes doesn't always work. 70% function 30% form.

Mitchell: Research and inspiration, its great to have your own style and maybe incorporating your style with other peoples. Balance and aesthetics need to play an important part. Over complicating a poster so that the message is getting lost (rethink the actual message).

Chris: Background is too strong, tafe logo is drawing the eye and taking away from the message. Type needs a different treatment and needs to be pulled away from the earth. Keep the art work simple, maybe using more vector type art instead of photographic art. 60% aesthetic 40% function.

Jules: Lost in an idea, the artwork is strong but the message is being lost. What are you saying to people, is the message really what you wanted to say. What can you do, how do you go about doing it, work within your limits and have other options open to you.

Nic: Size and characteristics of type also makes or breaks the message. It was a strong message and the poster had a bold look and feel to it. Execution of it needs work. 60% function 40% aesthetics.

Neville Brody - Designer

Neville Brody was born 23 April 1957 in London. At school, he studied A-level Art, very much from a fine art viewpoint. In 1975 Brody went on to do a Fine Art foundation course at Hornsey College of Art.
In autumn 1976, Brody started a three-year B.A. course in Graphics at the London College of Printing.
  • Neville Brody is an alumnus of the London College of Printing and Hornsey College of Art, and is known for his work on The Face magazine (1981-1986) and Arena magazine (1987-1990), as well as designing record covers for artists such as Cabaret Voltaire and Depeche Mode.
  • He created the company Research Studios in 1994 and is a founding member of Fontworks.
  • Neville Brody has been announced to be the new head of Communication Art & Design department at the Royal College of Art which he commenced in January 2011.